tag:blogger.com,1999:blog-18057632850215702332024-03-13T08:19:56.226-07:00choosing a domain nameThe Law In the worldhttp://www.blogger.com/profile/10336613418594194963noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1805763285021570233.post-70458759416769207562007-08-01T20:58:00.001-07:002007-08-01T20:58:24.164-07:00get a domain name************************************************************<br />Choosing a Domain Name<br />************************************************************<br /><br />In this article you will learn how to chose an effective and<br />memorable domain name and learn how you can actually<br />increase traffic by using an old, expired domain name.<br /><br />Times wasting so lets get started…<br /><br />************************************************************<br /><br />In the physical world, you can distinguish a business<br />because of its structure, window displays, or signs. You can<br />tell that a bank is a bank, or a clothing store is indeed a<br />clothing store.<br /><br />In the Internet, however, it is an entirely different story<br />altogether. Your domain name is the only clue to your online<br />business. You do not have visual clues: no location, no<br />look, and no store design. Instead, users have to type in a<br />word or a set of words to reach your site. Your prospective<br />visitor has no way of knowing what your site is all about<br />until he/she finds it and reads its contents. Who can ever<br />tell that Amazon.com sells books? Or that Excite is a search<br />engine?<br /><br />Your domain name can spell your success on the Internet. A<br />good domain name is the best asset you can ever have. It can<br />make your business stand out in the crowd, or just float<br />aimlessly in space.<br /><br />The need to provide immediate clues to an online business<br />led to the prevalence of generic domain names. Generic names<br />instantly provide the user with an idea of what a business<br />is all about, what to expect and look for in a site. For<br />instance, Etoys.com is a toy store.<br /><br />The temptation of the generic name has been so powerful;<br />that some companies even paid ridiculously high prices to<br />get the name they want. The domains Loans.com and Wines.com<br />were both bought for $3 million each. Telephone.com was<br />acquired for $1.75 million, while Bingo.com sold for $1.1<br />million.<br /><br />However, generic names do not necessarily create the “buzz”<br />that you’d like surrounding your website. Branding has<br />always been about proper names: McDonald's did not name<br />their store Hamburger. Hertz is not called Car Rental. FedEx<br />is not Mail Carrier. Kodak is not Photographs. Microsoft is<br />not Computer Software.<br /><br />For better branding results, your domain name should be<br />memorable and easy to remember. Remember the following tips<br />when creating a domain name.<br /><br />* The domain name should be short<br />* The domain name should be simple<br />* It should be suggestive of your business category<br />* It should be unique<br />* It should be easy to interpret and pronounce<br />* It should be personalized<br />* It should not be difficult to spell<br />* It should not be difficult to remember<br /><br />Domain names can be registered through many different<br />companies (known as "registrars") - a listing of these<br />companies is available at ICANN: http://www.icann.org. You<br />can register for 1 to 10 years - prices can vary anywhere<br />from $10 to $20 per year. Most web hosting companies, as<br />explained later, will handle the registration process for<br />you, but make sure that you are properly listed as the owner<br />of the domain when it is registered. If you have registered<br />a domain name for a specific period, make sure you renew it<br />in time. You can be surprised at the number of cases, where<br />site owners have let a domain name slip by if they have not<br />renewed in time.<br /><br />************************************************************<br />Using expired domains to skyrocket your traffic<br />************************************************************<br /><br />At some point while you’re building your website, you’re<br />going to have to buy a domain name. This is the address that<br />users type into their browsers to reach your site. That<br />takes about five seconds, and depending on the name you want<br />and whether anyone else owns it, it won’t cost you more than<br />a few bucks.<br /><br />But domain names are also a golden opportunity to make some<br />easy money.<br /><br />I’m not talking about Internet real estate, where you buy up<br />good names and sell them on for a profit—if you haven’t got<br />into that now, forget it. The bottom’s fallen out of the<br />market and the best domains are long gone.<br /><br />I’m talking about expiring domains.<br /><br />Thousands of webmasters invest time, effort and money to<br />promote their site and build up traffic. Many of them then<br />lose interest and move on, leaving their site active. That<br />means that although they still own the domain, they’re not<br />actively promoting it. But they don’t need to. All the<br />automatic marketing systems they’ve put in place are still<br />bringing in traffic. The site runs itself.<br /><br />Now, at some point the ownership of those domains is going<br />to expire. If you snap up those domains once they come back<br />onto the market, you’ve got a pre-built stream of customers.<br />You can either rebuild the site, or redirect the traffic to<br />your domain. You could set up an affiliate program get paid<br />for users someone else paid for.<br /><br />It’s that easy.<br /><br />There are tons of options, and lots of easy ways to make<br />lots of money with very little effort. Opportunities like<br />these are everywhere.<br /><br />Websites such as www.expiredtraffic.com or<br />www.deleteddomains.com actually do all the legwork and let<br />you reap all the rewards. Expired Traffic even has an<br />affiliate program and www.snapnames.com allows you to<br />back-order a specific domain name.<br /><br />Do be careful when using other sites though. There are some<br />swindlers out there that will sell you subscriptions,<br />provide you with outdated lists, take your money and keep<br />the good domains for themselves. It happens, and there’s<br />little point in taking a risk when www.deleteddomains.com<br />does such a great job.<br /><br /><br />Warmly,<br />erwinThe Law In the worldhttp://www.blogger.com/profile/10336613418594194963noreply@blogger.com6